Throughout the topics students get acquainted with the main characteristics of ads, they learn how to advertise their own product and to compare commercials from the past with the ones nowadays while improving all four language skills. Students enhance vocabulary associated with commercials and develop and improve all language skills (reading, listening, speaking and writing). They also enhance their communication skills in English language by participating actively in a class discussion, their collaboration skills, critical thinking skills and entrepreneurial skills.
This learning scenario has been developed during the English version of the “Europeana in your classroom: building 21st-century competences with digital cultural heritage” online course. The course aimed to improve teachers’ understanding of cultural heritage in order to efficiently integrate it into their lessons and practices. The courses can be accessed here.
Authors: Alenka Taslak
Age of students: 14-15
Subject and topic: English, Commercials