Advertising Experts (EN-CUR-388)

Living in the 21st century without developed critical thinking is not easy. Teenagers deal with a bunch of advertising, targeting them as the most important consumer group, and are often highly influenced by various advertisements. Young people are usually not fully aware of the good and bad sides of advertising and its historic influence on a society which dates back to the beginning of the 20th century and the period of the industrial revolution.

This learning scenario leads to students searching for examples of ads, using the Europeana platform. Moreover, students learn and talk about advertising when answering specific questions. Finally, based on what they learnt, students make their own advertisements in OneNote digital notebook, using Adobe Spark Post.

This learning scenario has been developed during the English version of the “Europeana in your classroom: building 21st-century competences with digital cultural heritage (Rerun)” online course. The course aimed to improve teachers’ understanding of cultural heritage in order to efficiently integrate it into their lessons and practices. The courses can be accessed here.

Author: Ivana Bokavšek

Age of students: 13

Subject and topic: English; Advertising

CC BY 4.0: the featured image used to illustrate this article has been found on Europeana Collections and provided by the Wellcome Collection.