The Power of Advertisements (EN-CUR-178)

The topic of media literacy is included in the national curriculum of English as a foreign language. There are also several educational standards for English as a foreign language which deal with activities included in this learning scenario: media literacy, understanding the main meaning of advertisements, searching for and understanding information from the Internet, summarizing written texts, comparing things. By the end of the lesson, students will learn how advertisements work in order to persuade people into buying products.

This learning scenario has been developed during the English version of the “Europeana in your classroom: building 21st-century competences with digital cultural heritage” online course. The course aimed to improve teachers’ understanding of cultural heritage in order to efficiently integrate it into their lessons and practices. The courses can be accessed here.

Authors: Olivera Ilic

Age of students: 14

Subject and topic: English as a foreign language, Computer science, Advertisements and how they influence us