Implementation of ‘Advertising’ (SOI-IT-87)

At the Comprehensive “V. Alfieri ”of Taranto, there was implemented the Advertising Learning Scenario. The activity was organized in working sessions at the school’s multimedia lab and involved students from different classes.

Ready to face a new learning scenario!

The Learning Scenario was partially modified to adapt it to the formative needs of the participating students (11-12 years old) and their proficiency level of the English language. The documentation of the activity is available on the Digscuola website.

Tools, resources, licences

The students were presented with the learning scenario and the Europeana platform. Also, the topics of online resource search and usage licences were analysed in depth.

The learners entered the activity using their devices (Bring Your Own Device approach) to explore the selected resources accessible through QR codes (see didactic sheets attached to the learning scenario).

The use of apps for reading QR codes was appreciated by the participants and helped them understand its function.

We proceeded to the examination of the photos (discussion of the message, analysis of the design, the topic of advertising), to the consultation of the indicated sources and to answering the questions proposed using the shared digital blackboard on Linoit.

The use of this kind of whiteboard was very useful to conduct the activity in a cooperative mode.

Online blackboard created with the online tool Linoit
Online blackboard created with the online tool Linoit

Topics

The students were asked to complete two main topics using personal computers and online tools:

  • Create an advertising poster of their city (images and text) indicating the usage license. The products made during the implementation of the LS are shared online.
Students designing a poster of their city
Students designing a poster of their city

Competences

At the end of the learning activities, the students learnt about the main characteristics of ads and how to advertise their own products using basic digital tools.

The most relevant European key competences used for this learning experience were: entrepreneurial competence; digital competence; personal, social and learning to learn competence.

Did you find this story of implementation interesting? Why don’t you read about the related learning scenario:

Advertising created by Alenka Taslak

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The featured image used to illustrate this article has been found on Europeana and belongs to the public domain.

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